Back in 2017, Hilton moved all its credit cards from Citibank to American Express, and with that shift came a brand-new premium card: the Hilton Aspire. Since then, Amex has tweaked the card a few times — raising the fee, removing lounge access, and adjusting how the credits work. Now that we're looking at a $550 annual fee, it's fair to ask: does this card still deliver enough value to justify the cost? Let's dig into the details.
What You Get for $550 a Year
The Aspire comes with a stack of perks that, if you use them, can easily cover the annual fee and then some. Let's break down the biggest ones.
- Hilton Diamond status: This is the top-tier elite level, giving you upgrades, free breakfast, and more at Hilton properties.
- $400 Hilton Resort Credit: You get $200 every six months to use on room rates or charges at participating Hilton resorts. Just make sure you pay with your Aspire at checkout.
- $200 Airline Credit: This is $50 per quarter and can be used for any airline charges, including airfare booked directly with an airline or through Amex Travel. That's a lot more flexible than some other airline credits.
- Annual Free Night Certificate: One night in a standard room at almost any Hilton property worldwide. This alone can be worth hundreds of dollars, especially if you use it at a high-end hotel.
- CLEAR Credit: $209 per year toward a CLEAR membership, which speeds you through airport security.
Where the Card Falls Short
No card is perfect, and the Aspire has a few downsides worth noting.
- The $550 annual fee is steep, and if you don't travel or stay at Hiltons often, the credits can be hard to fully use.
- The earning rates on everyday spending are mediocre. You get 3x points on everything else, and Hilton points are worth about 0.41 cents each on average. That's a return of around 1.2% — not great compared to other cards.
- The travel protections are secondary and not as robust as what you'd find on some other premium cards.
- No airport lounge access. That's a notable omission at this price point.
Who Should Get This Card?
This card is a no-brainer if you stay at Hilton properties at least a couple of times a year, especially if you can use the resort credit and the free night certificate. The Diamond status is a nice bonus that can make your stays more comfortable. But if you're not a regular Hilton guest, the high fee and weak everyday earning rate make it a tough sell. For most people, this is a card to use for Hilton stays and airline credits, then put in the sock drawer the rest of the time.
A Few Things to Watch Out For
The credits are split into semi-annual or quarterly chunks, so you need to plan your spending to make sure you don't leave money on the table. The free night certificate is issued every cardmember year, and the first one comes about 8-12 weeks after approval. Also, Hilton points have been devalued over time, so don't hoard them — use them when you see good value.
Bottom Line
- The $550 annual fee is effectively offset by $600 in credits and a free night certificate, if you can use them.
- Diamond status is a huge perk for frequent Hilton guests.
- Not a good card for everyday spending due to low point values.
- The welcome offer of 175k points plus a free night is solid.
Common Questions
Can I use the airline credit for any airline?
Yes, the $50 quarterly credit can be used for any airline charges, including airfare booked directly with an airline or through Amex Travel. That's more flexible than many other airline credits.
Is the free night certificate good at any Hilton?
It's valid for a standard room at almost any Hilton Honors property worldwide, but there are a few exclusions. Check the full list on Hilton's website.
Does the card have foreign transaction fees?
No, there are no foreign currency conversion fees, making it a good choice for international travel.
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